Pelican Agency

Process

How we work
with clients

Every engagement follows a clear path from first conversation to ongoing optimization. We align on goals, build the plan, execute across channels, and refine based on performance.

Start a projectSee the phases

0

Core phases

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Days to onboard

Ongoing

Optimization

  1. We start with audience research, competitive context, and clear objectives before any creative or media investment.

  2. Roadmaps that connect creative, media, development, and discovery into one coordinated program.

  3. Structured SEO, answer engine, and generative visibility programs designed for modern discovery.

  4. Brand positioning and narrative consistency across every channel and customer touchpoint.

  5. Campaign assets, content systems, and production built to perform across paid, owned, and earned channels.

  6. Reporting, testing, and refinement tied to business outcomes, not vanity metrics.

Four phases

From discovery to measurable growth

Each phase has a defined purpose and deliverables. Programs may emphasize different channels, but the sequence stays consistent so clients always know where they are in the engagement.

6 phases

  1. 01Discover and align
  2. 02Strategy and planning
  3. 03Search and AI discovery
  4. 04Reputation and brand
  5. 05Content and creative
  6. 06Measure and optimize

Getting started

Onboarding in days, not weeks

New client programs typically onboard within two to five business days, depending on scope, access requirements, and the number of channels involved.

Typical onboarding window

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business days to kickoff

  1. Kickoff and alignment

    We review goals, existing assets, accounts, and priorities. Reporting cadence, approval workflows, and first milestones are confirmed up front.

  2. Access and setup

    Once materials and platform access are in place, the team moves quickly into discovery and planning without unnecessary delays.

  3. Dedicated team continuity

    Clients work with a consistent Pelican team across strategy, creative, media, and development rather than rotating contacts at every step.

Reporting

Clear communication and accountable reviews

We report results through periodic reviews and direct communication with client teams, covering campaign performance, key metrics, and progress against goals.

01

Evidence-led reviews

Reviews focus on what changed, what is working, and what we recommend next. Optimizations follow each cycle so decisions stay tied to performance.

02

Direct team access

Communication stays practical: progress updates during execution, structured reviews during optimization, and direct access to the team running your program.

How we keep programs on track

Process only works when expectations are clear. These principles apply to every Pelican engagement.

  1. One accountable team

    Strategy, creative, media, development, and search work together under one Pelican team with clear ownership.

  2. Defined communication rhythm

    Kickoff, progress updates, and performance reviews follow a schedule clients can plan around.

  3. Decisions backed by data

    Recommendations tie to agreed metrics and observed performance, not guesswork or vanity reporting.